How to Start a Candle Business with Little to No Money and Scale it to Six Figures

How to Start a Candle Business with Little to No Money and Scale it to Six Figures

Starting a candle business with little to no money might seem like a daunting task, but it's entirely possible. In this guide, we'll take you through the journey of how to create a successful candle business from scratch, just as many have done in 2023. You don't need a huge following or a substantial amount of capital to get started. With the right strategy, determination, and creativity, you can build a candle empire that generates six figures in revenue.

Establish Your Brand

The first step in building a successful candle business is to establish your brand. Think of a unique name for your business that reflects your vision and values. For instance, "Broke Candle Co" suggests affordability and uniqueness. Develop a strong brand identity by choosing specific colors, fonts, and logos that resonate with your target audience.

Consider how you want your brand to stand out from competitors. What is your unique selling proposition? Are you focused on eco-friendly candles, unique scents, or personalized designs? Clearly defining your brand identity will help you position yourself in the market and attract the right customers.

Create a Website

Having an online presence is crucial for any business, and a website is a must for long-term success. While you can use platforms like Etsy or Amazon, having your own website gives you control over your customer data. Platforms like Shopify make it easy to create and customize your website, even if you're not tech-savvy. Use high-quality images of your products and take advantage of website templates to make your online store visually appealing.


Pricing your candles appropriately is vital. A simple rule of thumb is to price your products at least three times your cost of goods. For instance, if a candle costs you $3 to make and ship, you should sell it for at least $9. However, be cautious not to overprice your candles, as this may deter customers. On the flip side, underpricing can lead to more sales but less profit. Regularly analyze your pricing strategy as you gain website traction to find the sweet spot.

Post and Promote

Once your brand is established, your website is up and running, and you've set your pricing strategy, it's time to start promoting your products. Utilize social media platforms like Instagram, TikTok, Pinterest, and Facebook to showcase your candles. Align your content with your brand positioning. For example, if relaxation is your brand's theme, create content that embodies tranquility.

Standing out in a crowded market can be challenging, but your unique branding will set you apart. Consistency is key in social media posting. Start with at least three posts a week and gradually increase the frequency. Over time, you'll discover what type of content resonates with your audience, helping you refine your strategy.

The candle market is substantial, worth billions annually. There are potential customers out there who will love your candles, but you must reach them through effective promotion.


Starting a candle business with limited resources is achievable with the right approach. Establish a strong brand identity, create a user-friendly website, set competitive prices, and promote your products through social media. Persistence and creativity will play a crucial role in your success. So, roll up your sleeves, ignite your passion, and get ready to scale your candle business to six figures.


Q. Do I need prior experience in candle making to start a candle business?
A. No, you can learn the art of candle making as you go. Many successful candle business owners started without prior experience.

Q. How can I find suppliers for candle-making materials if I have a limited budget?
A. Look for affordable suppliers online or consider buying in bulk to reduce costs. You can also explore local options for materials.

Q. Is it necessary to have a physical store to sell candles, or can I operate solely online?
A. You can operate your candle business entirely online by setting up an e-commerce website. A physical store is not essential, especially when starting with a limited budget.

Q. How long does it typically take to see significant results in a candle business?
A. The time it takes to see substantial results can vary, but with consistent effort and effective marketing, you can start generating sales within a few months.

Q. What marketing strategies are most effective for promoting a candle business?
A. Social media marketing, influencer collaborations, and email marketing can be effective strategies. Try out various strategies to determine the most effective approach for your brand.

Remember, building a successful candle business requires dedication and persistence, but with the right strategy, you can achieve impressive results.

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